AUTOMOTIVE IS PART OF OUR DNA

AUTOMOTIVE-RELATED

IMPRESSIONS SERVED

450+ AUTO CLIENTS

1.5 BILLION+

10,000+

AUTOMOTIVE CONSUMER

CONVERSIONS GENERATED

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14,000+

DIGITAL ADS

PRODUCED

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395,000+

AUTOMOTIVE-RELATED

CLICKS GENERATED

Cox Media Group Local Solutions is a team of marketing experts who enables companies to expand their reach, grow their business and strengthen their brand.

We provide customizable marketing services that drive results by leveraging advanced multi-media technologies to effectively connect with audiences – all while maintaining a focus on transparency and ROI.

WHO WE ARE

HARNESSING THE POWER OF RESEARCH

Our philosophy in building custom solutions is to begin with research.  We have partnerships with some of the most highly-respected research providers, proprietary local research offerings and a full-service research team who conducts 700+ custom projects for 100+ brands annually.

 

 

  • Awareness
  • Preference
  • Perceptions
  • Purchase Intent
  • Key Attributes

 

 

PRODUCTS

& SERVICES

 

 

  • Category Research
  • Competitive Intelligence
  • Product Preference
  • Purchase Intent
  • Price Sensitivity

 

 

 

COMPETITIVE

 

 

  • Awareness
  • Familiarity
  • Perception
  • Preference
  • Key Attributes & Drivers

 

 

  • Brand Names
  • Logos/Corporate Identities
  • Ad Effectiveness
  • Campaign Effectiveness
  • Copy & Messaging

 

 

 

BRANDING

 

 

 

CREATIVE

Infographics

SOLUTIONS

Tv, Radio & Print

 

Search

 

DISPLAY

 

SOCIAL

 

Television, radio and print ads are a proven way to reach a large audience and build brand awareness. Cox Media Group offers you the “Gold Standard” when it comes to these platforms. Many of our locally operated media outlets are ranked either No. 1 or No. 2 in their market. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 31 million TV viewers, more than 3.5 million newspaper readers, and more than 14 million radio listeners.  And we extend our reach even further through more than 100 digital services and specialty websites. All of our media, online and digital properties comprise the largest footprint of local media in the industry – reaching one in three people daily. Now imagine delivering your dealership’s message on the heels of respected and quality content from the award-winning teams connected to your local market(s).  The result: further reach for your message, innovative marketing solutions, and improved results.

Newspaper: Our seven daily and 11 non-daily award-winning newspapers in four major U.S. markets reach more than 3.5 million print and online readers weekly.

 

Radio: Our 59 award-winning news and music radio stations in 11 markets entertain and inform 14 million listeners weekly.

 

Television: Our 14 award-winning TV stations and one local cable channel in 10 markets inform and entertain 31 million viewers weekly.

 

Our search solution ensures that your dealership is being found by auto shoppers wherever they’re looking for you or your vehicles online. Through a combination of paid search, content marketing, listings management and reputation intelligence, we can boost your digital presence.

  • We take an integrated approach and push any broadcast or print marketing messages out through local listings that we sync for your dealership. The ensures consumers always know where to find your dealership and see the same message they heard on air or saw in print.

  • We use writers with extensive auto experience to produce content that potential customers want to read, driving increased traffic to dealer websites.

  • We take a hands-on approach. Our search campaigns aren’t run by machines – we have a team of experts that are continually optimizing campaigns for the best results.

  • We vary campaign techniques, from using inventory-driven ads to standard car sale ads, depending on what makes the most sense for each particular campaign.

  • We ensure your unique story is told. We make it a priority to bring in the unique value prop of your dealership into the text of each campaign.
  • In-banner video and expandable banner ad units that provide higher user engagement among auto buyers.

  • Mobile precise fencing technology that allows us to target auto intenders near your location, or deliver ads to shoppers while they’re at your competitors’ dealerships.

  • Mobile retargeting to the most relevant consumers based on ad engagement and device IDs.

  • Customizable mobile landing pages that drive secondary action rates for tap to call, directions, OEM offers, and auto-start embedded videos.

  • VIN-level user journey data to identify cars viewed by site visitors after they
    click an ad.

 

Our display offering lets you hyper-target the most eligible prospects – those who are in the market for a vehicle and are most likely to purchase from a dealership like yours. Our solution includes:

All display campaigns are optimized manually by experienced digital marketing experts using best-in-class platforms, making campaign improvements in real-time that can’t be done by pure automation.

VIDEO

 

  • We provide exclusive access to our loyal audiences. Cox Media Group owns and operated local media websites, giving you exclusive access to reach our local audiences with pre-roll and mid-roll video ads that play before and during news, weather, entertainment and more.

  • We can extend your reach. Our video networks allow us to reach 87% of all online video viewers, extending your reach and increasing your chance of conversion by targeting vehicle buyers that are most relevant to your dealership.

  • We have in-house production teams. Our production teams specialize in creating dynamic video that demands attention and meets your dealership’s unique
    needs and objectives.

As people continue to consume more and more video content each day, we help dealerships reach those captive audiences and increase engagement with video marketing solutions.

CREATIVE

Our targeted display solutions allow our clients to hyper-target the most relevant consumers on the most relevant sites. We also have an entire team of award-winning graphic designers dedicated to creating dynamic and effective display advertising.

LAUNCH GALLERY

Team of skilled and experienced graphic designers who support creative production of display advertising, including mobile and rich media, landing pages and more

Team of Certified Google experts who are focused on campaign creation, optimization, and insights

Digital Product experts who research and closely analyze the full scope of current digital products and emerging technologies and opportunities

100+ digital media planners, buyers, analysts, and product experts on staff

Direct exchange access to purchase mobile, display and video inventory from the leading local, regional and national publishers

Google SMB Premier Partner since 2012, earning customer service recognition and exclusive access to Google products and services

Reach extension Example

IN MARKET Example

PATH TO PURCHASE EXAMPLE

click on image to enlarge

Mobile users are always in motion — so our targeting is too.

Sophisticated targeting is available based on demographics,

geographic location and search history.

HOW MOBILE PRECISE FENCING WORKS

Capture customers at moments of influence while they are around your store, competitors stores, and/or points of interest and  optimize in real time!

 

GOOD TO KNOW STATS

85%

34%

46%

77%

18%

51%

51%

51%

of mobile users are “visually engaged” with native ads presented in the stream of content.

of consumers used a search engine as their first action in the car buying research process.2

of automotive shoppers visit a dealership after watching an online video. Videos showcasing test drives, features & options, and walkthroughs have increased over the past year.

of consumers on premium display sites purchase a vehicle within 6 months.3

Auto buyers spend an average of 14 hours shopping online for new/used car online!1

Focus your ad investment where it’s most relevant:

on the websites and mobile apps car shoppers trust.

1. Auto Trader 2016 Car Buyer Journey.  2. Source: IDC, 2015.  3. Dealer.com 2016 Automotive study

more (52% vs. 34%) of native ad viewers show purchase intent.

of automotive shoppers conducted 3+ search activities during their purchase journey. 2

of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, on a dealership lot!

of new-vehicle Internet shoppers use a mobile device—tablet or smartphone—to digitally conduct automotive research on the Internet to help them find the right vehicle, on a dealership lot!

35%

Average increase in CTR when combining paid search and social.

6.4%

Average Increase in

CTR when combining

paid search and display.

Better Together

3.6%

7.4%

Average increase in SAR (secondary action rate) when combining display and mobile precise.

Average increase in display CTR when combining display and mobile precise.

Better Together

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Paid Search CTR

5

4

3

2

1

0

Paid Search

Paid Search + Social

Paid Search CTR

4.3

4.2

4.1

4

3.9

3.8

3.7

Paid Search

Paid Search + Display

Mobile SAR

SAR

Mobile

Display + Mobile Precise

Display CTR

CTR

Mobile

Display + Mobile Precise

We offer the full suite of Facebook and Instagram ad products and will utilize the ad types and tactics that are proven to drive the business results you need. We:

  • Provide the right strategy (including which social networks and ad types make sense for your business goals)

  • Create thumb-stopping creative, and write the ad copy to be conversational and social

  • Implement custom audiences, retargeting strategies and precise location targeting

1.

High quality products and

end to end support.

2.

We optimize to meet your specific business goals.

3.

We focus on providing

quality not quantity.

Video

Local Awareness

Canvas

Lead Gen

Product Catalog